Marketing

Marketing a new live/work project

Marketing a Trump Condo tower and marketing Yourtown Arts Lofts is more or less the same process. While this sounds crassly commercial, artists and creative workers make location decisions based on rational criteria. Even if your project is completely subscribed before you begin, it is crucial to understand the people you intend to accommodate. 

The following three sections will help you think through the process of marketing a project:

1. Market Analysis
2. Marketing the Project
3. Selling Units or Leasing space with or without a Broker