Marketing the project

All projects require at least some marketing (unless being done for yourself alone). Know that most projects, particularly those involving a number of people, have a tendency to change frequently; keep the earlier marketing projects on the vague side, including more detail as the project moves toward completion.

The following is a list of typical marketing projects. Ordered from basic to more in-depth, how far down on the list you need to go depends on the size of the project and how much marketing is needed:

• Connect with colleagues through phone, email, conversations, etc.
• Prepare an accurate written description and rendering for early communication.
• Post listings on web-sites such as ArtistLink's artspacefinder, SMFA's artSource, and Craigslist, etc.  See our section on internet searches and other artist resources for other potential sites.
• Post free ads in local newspapers, playbills, etc.
• Create a brochure to give to buyer prospects.
• Develop a website describing the project that can be updated easily and frequently.
• Present your project to local arts groups and civic organizations.
• Make targeted marketing calls to larger tenants or collaborators, potentially setting up meetings to discuss your project.
• Open houses once ready.
• Print ads in arts journals, including:
• Art in America (yes it works!)
• Art New England
• Artscope
• the Weekly Dig
• the Phoenix
• Art and Antiques
• Berkshire Living
• Boston Magazin
• Provincetown Arts
• Flash Art
• Modern Painters
• Building signage on your property
• MLS Listing
• Listing with a real estate agent